Shoot 1
Location: Manchester
This photoshoot focuses on the idea of mixed messages in personal style. It looks at the difference between dressing to fit in with what society thinks is trendy and dressing in a way that truly reflects who you are.
Often, people are considered 'fashionable' when they wear the latest styles, but this doesn't mean they actually like what they're wearing – it might just be because they know it's popular.
In this shoot, we've used items from the latest 'microtrends' and put them together in a way that shows off the idea of 'layering', which is also a current trend. The goal is to express that you can have all the right clothes but still feel unsure about how to put them together in a cohesive way.
Shoot 2
A talented photographer came to me with an exciting idea: to create a unique photoshoot for the famous Kettle Chips brand. Our goal is to make each bag of crisps come alive, giving it its own special personality that reflects the lively flavours and bright colours it has. Just think of each crisp as a character with its own story, showing off the fun experience that each different pack brings. This approach goes beyond normal advertising, turning everyday crisp bags into lively creations that catch the eye and invite people not just to taste, but to really enjoy them, aligning themselves with a flavour.
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